Class Description
In this class, Rob shares his story of gambling addiction and recovery and illustrates how social media can be leveraged as a tool for sharing your story and helping to reach others who may be struggling with the same problems.
The class also explores how social media outreach can serve as both a therapeutic intervention for viewers and a relatable engagement tool for counselors and organizations seeking to connect with a wider audience.
Learning Objectives
- To identify the 4 types of content that are effective at reaching problem gamblers
- To identify the 5 mistakes made in most RG content/outreach right now
- To identify 3 reasons using social media will help more problem gamblers
Educational Goals
- Provide an introduction to reaching problem gamblers online
- Understand what problem gambling is through an anecdote of my lived-experience
- Understand why social media is an effective means of reaching a younger demographic with your messaging
Outline
- My gambling story: 10 minutes
- My experience with gambling media: 5 minutes
- Introduction to my content: 15 minutes
- Shortform content as therapeutic intervention: 10 minutes
- The value of social media at any age: 10 minutes
- Tonality, idea formation and relatability in content creation: 10 minutes